Practice Owners:

How to define your Unique Mechanism and Market Effectively, WITHOUT sacrificing your Authenticity

Inside the Unique Mechanism You’ll Discover:

  • Unleash Your Practice's Superpower - Identify the Core Strengths of your Service, the Specific Problems You Solve and Life-Changing Results You Deliver.

  • Define your Unique Mechanism (what you REALY DO, not just your professional title) in a way that resonates with you, and attracts your ideal clients

  • Stand Out from the Competition - How to Present Your Unique Value in Your Marketing...

    (without being cringy, cliche or sacrificing authenticity)

  • Refining your Unique Mechanism™ into One Powerful Statement

  • The simplest way to improve your marketing success AND have the confidence to charge what your WORTH...

Some of our Practice Owner Clients

Are you struggling to stand out in the crowded market?

We understand how frustrating it can be to feel like you're just another practitioner in a sea of Health & Wellness competitors.

That's why we developed the Unique Mechanism™ framework to help you stand out and make a real impact in your community.

This framework allows you to identify the core strengths of the service you provide and communicate the specific problems you solve in a way that resonates with your ideal clients.

By identifying your unique mechanism, you'll be able to differentiate yourself from your competitors and attract clients who are specifically looking for what you offer.

But the benefits don't stop there...

When you truly understand your Unique Mechanism, you'll start to see better marketing results, which means you'll get more New Clients...

AND your clarity and confidence will skyrocket - which means you'll be able to charge prices that reflect the impact you are making.

When we say this framework is transformative - we're not exaggerating.

Knowing what you REALLY DO matters.

Don't let your business blend in with the rest.

Start understanding your unique value today with the Unique Mechanism™ framework.

Here's what some of our coaching clients had to say...

Jonson Yousefzadeh

Owner at Direct Orthopedic Therapy

"Broke 40k/month for the second time ever, was a few thousand away from 50k.

I was at my previous high of 17,500 monthly revenue 6 months ago when I made the decision to start working with James 1-on-1.

It's brought up fears and assumptions I didn't realize were there...good news is I am seeing these limitations more clearly and because of that I can work through them one by one. "

Anthony DiSalvo

Licensed Acupuncturist

"I've had patients express to me how happy they were seeing the advertisements on Facebook and Instagram. It encouraged them to sign up and come in to the office.

It's wonderful to get patients with health conditions who may have never thought about acupuncture as a helpful solution before.

Feeling very grateful."

Anna Stuart


"I generated over $9,000 in revenue for February! Cash profit over $7,400 for this month.

Last month was $3,900 and $2,100 in cash profit. Profit margins 73% this month.

While I knew this was possible in this program, part of me did not know how I was going to pull if off.

I am so grateful to everyone's support, encouragement, and help."

About The Creators

Hey we're Delsey Daruwalla & James Neilson-Watt, Health Professionals, ex Practice Owners, coaches to over 500+ Practitioners, as well as being married with two little boys.

We're also the creator of Practice Owner Academy where we coach Health Professionals (like Chiropractors, Acupuncturists, Psychologists, Nutritionists, Nurse Practitioners etc) with how to attract more qualified cash patients (insurance too), increase cashflow, build systems and teams, and scale growth smoothly.

With the Unique Mechanism™ framework you’re going to get super clear on what you REALLY DO, so you can COMMUNICATE with clarity and authenticity. This will transform your Marketing and Confidence in Practice, so that you attract the Right Clients for your business.

After you’ve implemented our strategy using the Unique Mechanism™, we guarantee you’ll approach Marketing with a whole new level of certainty and efficiency.

It’ll send your confidence, your team’s confidence, and your clients confidence through the roof.

Excited to share this with you!


Practice Owners Across 12+ Countries....

$ 200,000,000

Added Revenue Since 2019

Rachel Siditsky



"In the past 5 months since going all-in with Patients & Profits, I have:

Gone from 12 patients per week to 37-40 per week.

Hired a Virtual Assistant.

Joined Legacy Mastermind to focus on growing my practice.

Found my own office space and signed a lease.

And put contracts together for two acupuncturists to join my practice."

Tom Roselle

Head Chiropractor at Calm Body Chiropractic

"Just done my books for the month. Previously, my best month's takings had been ₤3.5k, but averaging about ₤2/2.5k.

This month I took ₤7k after being in the program for three weeks!

Cassie Dominach

Doctor of Acupuncture and Chinese Medicine

"Today I sold $3,248 of treatment plans, and the total revenue for the day was $3,710.

This has been my biggest day of sales ever, and I can't wait to see how the rest of this year finishes off.

Feeling super grateful for this program and the growth that I have already seen from it. "